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Interview with Gafur Yılmaz, the Veteran Name of the Furniture Industry
Asorties Mobilya Founder Gafur Yılmaz is one of the veteran names in the furniture sector. Emphasizing that Asorties Mobilya’s success from the past to the present has been due to years of experience and stating that great development and growth has been achieved after integrating with the foreign countries in the furniture sector, Gafur Yılmaz touched upon the importance of branding and institutionalization. Stating that Turkey is a locomotive country in the furniture sector and that the production quality is above the standards, that they always stand behind their work and that they use the highest quality and best raw materials, we talked to Gafur Yılmaz about his new goals in the sector, his advice to young people and the curiosities about the importance of branding for our audience.
The experienced businessman states that the problems experienced in terms of quality and technology during the period when subcontracting works were done were overcome and that this process accelerated Türkiye’s integration with the outside world. He states that with the development of the furniture sector, sectors such as hotel management, tourism and construction have also developed and that furniture needs are met by these sectors.
Gafur Yılmaz emphasizes the importance of using wood and natural materials, and draws attention to the quality of the materials used in furniture production. He states that time and effort must be spent to process the products and increase quality standards.
On the other hand, he emphasizes the importance of branding, and draws attention to the importance of being a brand and selling the production at world standards. He touches on the importance of producing in line with customer expectations in the countries where the business will be done, and emphasizes the importance of benefiting from the knowledge and experience of the people who will collaborate in the sector.
